More than a shade on a chart
Creamy, bright, soft or dimensional: the word blonde can mean very different things. Bring examples of what you like and what you would rather avoid. Your colourist will discuss your natural colour, the colour already in your hair and the amount of maintenance you are comfortable with.
Choose the placement as well as the tone
Foils can introduce brightness through selected sections, while balayage can create a softer transition through the lengths. Toners refine the finish; they do not replace a lightening service. A face frame can be a smaller change than a full head of colour. We can explain those differences before you commit.
A realistic route to lighter hair
Tell us about all previous colouring and the products you use. Some changes need more than one visit, particularly when lifting older artificial colour. We will discuss what is realistic for your hair rather than promise a particular photograph in one sitting. For a major change, contact us before choosing a standard appointment slot.
Know who is behind your colour
Fergal is a Wella Colour Ambassador and international educator. Our team includes colour specialists with different strengths, including Beth, Maisie and Kayleigh. Meet the team and tell us the kind of blonde you want so we can help with your choice of stylist.
Founded by Fergal Doyle, Wella Colour Ambassador and international educator.
Our story and experience →